The Enlightened Way to Marketing

Find out how to reach the Marketing Rishi at his Himalayan Ashram. At this digital Shambala, you can not only listen to his listlessly never-ending lectures, but also contribute to his life's dream of becoming a billionaire (still waiting on that one...)

Fundamentalists are out of fashion, but the Fundamentals aren't. All the more so with Marketing Fundamentals. Rishi Says gives you a quick primer on the vast World of Marketing and helps you attain Oneness with Product, Price, Place, and Promotion...

Sustainable development and Greenwashing are all the rage today. Learn how to distinguish between the two and do your part to become a good steward of the environment.

Globalization may be seen as passe, or even politically incorrect, but international inter-connectedness is more profound that ever before. Learn about marketing in different regions of the world, and understand how others have prospered where few marketers have thought to venture.

Be a good global citizen by being a good local citizen. Understanding your local community and being able to reach micro-segments of your target market may make all the difference between going bust and making money hand over fist.

The View from the Himalayas is meant to provide an ever-growing list of case studies, ideas, and risk mitigation strategies in the treacherous plateau of profitability and USP's.