The Enlightened Way to Marketing

The View from the Himalayas can be daunting. The elevation for those who fear heights, the limited oxygen for those who need to thrive, and the perennial threat of avalanche can make the world of entrepreneurship and brand management intimidating. 

That is why the view from the top is best. Habituated to the Himalayan view, acclimated to the limited oxygen, and possessing an ability to spot avalanches before they envelope can all be most helpful. 

Marketing Rishi aims to provide such a view through various Himalayan Hikes. These include Case Studies, New Ideas, and Risk Mitigation suggestions for both newbie and veteran.  This section will be a work-in-progress that will aggregate learnings across categories to serve as reference to readers.  

Risks

SWOT Analyses may be all the rage, but they are relevant now more than ever. This section focuses on approaching risks not only to the global economy but to specific business sectors. The best way to mitigate risks is not to flatten the curve, but to get ahead of it.

Case Studies

Don’t know what to do to save your business? Take a hike!!!...to the Himalayas. Learn from case studies of various entrepreneurs who might have been in your shoes, not so long ago.

New Ideas

The World Economy is in rough shape. Not only are jobs being lost, but businesses are going bust. If ever there were ever a time to be nimble on your feet, it is now. New Ideas to gain (legal) income don't have to mean wracking your brain. This section is dedicated to tips and trends for new business success that can help you forget old business failure. Maybe you really can start again, and make this time 'round work.